JG: Along the way, my rent at the frame store started going up. I started to think, I need to bring in more merchandise. While clients are waiting for their frames they can be shopping. The way I saw it, I wasn't in framing, I was in home furnishings. So I started to bring in some furniture. Once it began to do well, I hired Caroline, who has an art background. Then it became Jayson Home and we hired Devin and this whole team to run that.
I still have the wholesale frame business, but now, after 20 years, Jayson Home has become the bigger business. So I have my hand in everything. AD: How is the retail landscape the most different now than when you started out? It's just shifted in several ways.
One is, How do you compete with the big box stores? As a small business, we have the flexibility to bring in more experiential stuff. Many small business owners are overwhelmed by it, but you have to just figure out what you can do, whether it's having a good looking website or whatever. Our incredibly savvy clients inspire us to continually evolve and to offer an always-exciting collection of products and the highest level of service. Our number rings directly to our store, where our staff is available to assist you in anything you need.
The only thing that can match our love for pretty things is our passion for helping our customers. In the end, I was more prepared than I looked, thanks to the collage of all my life experiences— creative parents, art school, lots of travel and decades of working retail jobs in the fashion and home furnishings worlds.
Neither one of us really knew that much about the plant world, but we had an outdoor lot— which is paved in beautiful antique Chicago street pavers— and we knew there was a synergistic opportunity, with the garden being part of the home.
The rest is history. What was the first collaborative period like? Did he tell you his vision, did you suggest your own? In all honesty, Jay has never really told me what to do and certainly never what to buy.
It was that trust that allowed me to create the Jayson Home brand and let me spend nearly a quarter of my life loving my job and the people I work with. Jay is the essential business counterpart to my whirling dervish of a creative mind.
What did Jayson Home look like then and how has it evolved over the years? Transforming Jayson Gallery into Jayson Home was actually pretty simple— I just started hitting the flea markets and essential shows buying what I liked, mostly accessories at that time.
Jayson Home co-founder and creative director Caroline Scheeler. Jayson Home opened its SoHo location earlier this month. Want to stay informed? Shopify makes a major design industry acquisition 1. Shopify makes a major design industry acquisition. Ethan Allen has a labor problem, Kelly Wearstler partners with Pinterest, and more.
What are digital multilines, and how can they work for you? Ikea is raising prices, a Herman Miller lawsuit and more. Elizabeth Eakins steps down, a flurry of promotions at Kravet, and more.
0コメント