Persistence is an important work trait, and employers often ask a question to gauge the determination of applicants in an interview. Be equipped with a story that shows how you overcame a challenge and highlight the tenacity that it took for you to accomplish your goal. Employers are looking for more than brainless drones to do their bidding.
They want people on their team that can pinpoint a need and address it, so be sure to recount instances when you recognized an issue and developed an effective solution. Positive people create healthy work environments and are often valuable members of a team. A positive attitude usually signifies resilience, and an ability to overcome setbacks. Ambition is a key trait that employers look for because of what it communicates about the worker. Find jobs. Company reviews. Find salaries. Upload your resume.
Sign in. Finding a Job. Image description Positive character traits: ambitious, creative, compassionate, patient, courageous, flexible, honest, humble, honorable, loyal, conscientious, persistent, resilient, disciplined.
Qualities employers look for. No matter what your company does, or how many employees you have, your company has a story to tell, and an employer brand to share. Creating a killer careers page — and employer brand — is all about leveraging the resources and people available to you, and presenting an authentic vision of your company.
Good stories, combined with the right strategy and design, will turn the career page on your website into a reliable inbound applicant engine. Brendan is an established writer, content marketer and SEO manager with extensive experience writing about HR tech, information visualization, mind mapping, and all things B2B and SaaS.
As a former journalist, he's always looking for new topics and industries to write about and explore. Powerful software tool that makes hiring easy. Attract talent. Automate tasks. Predict success. Podcasts Videos Ebooks. How to avoid gender bias in the workplace How to implement culture change in the workplace How to develop a recruitment marketing strategy How to use data-driven recruitment for hiring Tackling gender inequality in the workplace.
Press Product updates Customer stories. Articles How a careers page helps your employer brand. August 7, By Brendan McConnell. What is a careers page? Why are careers pages important?
Some of them include: The ability to control the story you tell to job seekers. As mentioned, careers pages are often your first point of contact with potential candidates. Because you own everything on a careers page, including the end-to-end candidate experience, these platforms let you present the best possible version of your company.
Careers pages are the perfect opportunity to optimize for these types of search terms, which will help you own search traffic from active applicants. You just need the right targeting and the right content to get to the top of the search results. They engage visitors and tell your story. By ensuring that your careers page has a depth of engaging content, a great user experience and that it leverages story-telling best practices, this platform will serve as your central employer branding platform.
When looking at your careers page, a developer will be imaging themselves fitting into this culture. Access to fresh fruit and a team building night out may not be important to a developer that has 15 years experience. In the same way that you compare your product to the product of your competitors, you may need to do the same with your culture — or at least, the benefits of working at your company. Here you can see how Tribe47 are quick and to the point with the benefits of being part of their team:.
Image source: Tribe Rather than mention the mission statement once on your careers page, tailor and expand on it for each developer job ad. E-commerce owners do this on product pages, and as an HR manager, you have to do it on your careers page. Obviously, your careers page needs to show off the open careers. Here you can see how NetGuru shows developers the things that are interesting and relevant as soon as they arrive on the careers page:.
Image source: NetGuru. So, when trying to recruit specifically talented developers, what should your careers page consist of? There are a number of places where you can place this information depending on what your company does. The careers page is definitely one of the best places. Squarespace opted to keep the top of the page on open positions and then more sections around work and culture as users scroll down.
Analytics company PurpleAI chose to highlight their perks as part of the main career page. Prospective employees immediately land on the open positions and then see the global perks that are available. Lastly, aerospace company SpaceX goes for a different look and feel altogether. Pairing bold imagery and headlines with strong call-to-action buttons, their careers page makes an impression. With the addition of the quote, it becomes an aspirational page, immediately imbuing a sense of purpose for anyone thinking about applying.
What does this all mean to you? When thinking about what makes a good career page, your first step should be thinking about who you want to attract. Your careers page is a place to be honest about this while highlighting why your company is the right choice.
To make a great careers page, it needs to encourage and incentivize people with making that next career decision to come to you with your careers page.
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